Jennifer Jenaviva Ross-Genesis WordPress Designer in Dallas, TexasLimelight Design Studio specializes in providing creative services to small businesses.  Unlike the big design firms, when you hire Limelight Design Studio you will receive personal attention!  Consider us your “go to” company to handle all your creative projects so that you can focus on the important stuff… like running your business!

As the owner and Principal Designer of Limelight Design Studio, I work one on one with each client.  I make sure all the angles are covered so that each and every client goes away happy and impressed.   My philosophy of personal attention and quality work delivered on time and within budget is the driving force behind the success of each and every project that Limelight Design Studio completes.

I hold a bachelors degree in Interior Design with a Minor in Art from Texas State University (formerly Southwest Texas State University,) a  C.I.D.A. Accredited program (Council for Interior Design Accreditation.) What differentiates me from other designers is my  unique combination of skills.  My expertise in Architecture, Interior Design,  Retail Design,  Store Planning, and Architectural Illustration married with my new found passion for Graphic Design and Website Design puts me in a unique position to offer my clients a comprehensive design package to cover all their needs.   I have the unique combinitation of skills which allows me to look at your business and the BIG picture.  I am able to help you make a cohesive statement with the image you want to portray for your business.  I can design your website, provide marketing materials and build out your physical space to seamlessly compliment each other.    This along with my strong attention to detail and ability to genuinely listen to my clients’ needs and desires allows me to consistently exceed my client’s expectations!

Prior to forming Limelight Design Studio, I held various positions within the commercial architecture and interior design field.  In 1997 I began my career as a Designer for two National Architectural and Design Firms specializing in both Tenant Development and Corporate Interiors.  I then moved over to the Retail sector as the Senior Designer for CompUSA, Inc.,  a National Consumer Electronics retailer.  As the lead designer in the Store Planning Division, I  managed a wide range of projects including new store prototype design and store within a store concepts until I was recruited by JCPenney Co. Inc, one of America’s largest Department Store retailers to play a key role in the development of their new “off-mall” prototype design.  As a Project Manager in their Store Environment Department, I managed various projects in the development of this new prototype concept with the intent to “revamp the JCPenney image and customer’s shopping experience”  Over the course of my career, I have developed solid experience and respect within the industry.   Through my various roles in the corporate world,  I have managed projects with footprints ranging from 1,000 s.f to over 100,000 s.f.

In 2009, I decided to venture out on my own.  In the process of designing my own website for my Interior Design business,  I was contacted by a few small business owners that were impressed with my work who also needed Website Design and Graphic Design solutions for their business.  So, as fate would have it, I began taking on those clients and honing my skills on the technical aspect of web design and development… word of mouth and referrals began to happen, and hence… Limelight Design Studio was born!  I continually seek to advance my skills and knowledge as well as stay informed on current trends and products in both web design and interior design by participating regularly in continuing education opportunities and other industry events.

I look forward to doing business with you!


Jennifer O’Neill Ross
a.k.a. Jenaviva 🙂